A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka. See something different in an ABSOLUT WORLD.
Behind the scenes
The word DOING is created out of hand-crafted ice blocks, carefully arranged into monolithic letterforms on a pristine glacier.
The word THINGS is made by suspending over 2,000 clear Absolut bottles in a serene forrest, readable only when directly beneath them.
The word DIFFERENTLY is presented in a field of wheat, with teams painstakingly forming the crops into sculpture.
The words LEADS TO are formed by crews holding paper lanterns to the ground in a remote canyon, then releasing them into the night.
The word SOMETHING gets revealed as groups of people coordinated throughout city rooftops raise huge helium-filled letter balloons.
The word EXCEPTIONAL is crafted in a stunning artistic representation of vodka distillation, with the liquid traveling through a mesmerizing glass journey.
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