Cannes Lion Grand Prix for Good :: Choose a different ending :: Anti-Knife Campaign

‘Choose a Different Ending’ is the Metropolitan Police’s new anti-knife crime campaign aimed at 13-15 year old boys in London. The campaign, filmed from the point of view of a teenage boy allows users to interact with a series of films on YouTube and decide what happens next.




Start your Story now:



Or make your way through the video story here.

Title: CHOOSE A DIFFERENT ENDING
Advertiser/Client: THE METROPOLITAN POLICE
Product/Service: ANTI-KNIFE CAMPAIGN
Entrant Company: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM